With SetFillerCards, we need to look at our competitors for both ideas, innovations, and possible errors in business model. Our main competitors, and who we'll look at for purposes of this discussion, in this industry will be eBay (for shear volume of products) and Beckett.com (Beckett Marketplace, specifically).
eBay Auctions Online:
When we look at eBay, we see a shear force in the world of business in volume alone. They cover everything and anything in between. Their market share for online auctioning is as high as one company can make it. While they do encourage online stores, they social networking aspects are often lost in the pages. We can access forums but again, the user interaction seems minimal beyond the transactions.
What we can gain from this look is simplicity. EBay has simplified their business model to the point where they are almost completely hands off, besides occasional disagreements between individuals. The online submissions are a thing we would like to duplicate for SetFillerCards.com. Their user friendly tools allow for users to with minimal experience to utilize their services.
Beckett Marketplace:
As far as market and industry, Beckett has the consumers coming to them at a regular rate. They provide online search tools capable of uniting you with the cards and products you are looking for. They deal with target specific consumers, as opposed to eBay which deals with as many consumers as it can. User interaction is encouraged through forums but there is no emphasis on individual pages on the site, more about product.
What we gain from looking at Beckett is consumer base and product expertise. They have a firm grasp on the consumer's we are looking for. We'll have to make a dent in their appeal by offering something unique to the card and memorabilia acquisition experience.
LMB
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